Social Media Marketing Archives

Jan 22 2018

How Victoria’s Secret Generates An Insane $8 Billion Dollars In Sales Per Year (With 10 Key Takeaways)

By Sabri Suby | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

1-Victoria Secret Header

On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.

What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…

Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…

The experience was truly appalling.

However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…

After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.

He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.

He essentially designed a lingerie store, FOR MEN!

Sep 25 2017

30

How Casper Became a $300 Million Mattress Ecommerce Powerhouse In Less Than 3 Years

By Sabri Suby | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Sales Funnel, SEO, Social Media Marketing | 7 Comments

Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…

And then by the second month, you’ve already hit your first-year revenue you target….

You then precede to sell out of every last piece of inventory in your warehouse….

You literally can’t keep up with demand…

You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…

Sounds like a stretch? A Dream?… Read More

Aug 28 2017

25

How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study]

By Sabri Suby | Business, Content Marketing, Conversions Rate Optimisation, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 5 Comments

Not heroine…

Not Cocaína….

Not legalised Marijuana….

But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…

As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…

Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.

So much so, that recent years have everyone saying “we’re in another bubble”…

“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…

Still VC money flows like Niagara Falls….

Aug 01 2017

21

How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By Sabri Suby | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 4 Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

Jul 20 2017

15

Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By Sabri Suby | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

The highest average Cost Per Clicks
The fiercest competition on SEO
Tough regulations on what you can and can’t say
Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

Jul 05 2017

24

A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By Sabri Suby | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

Jul 03 2017

4

10 Little Known Strategies To Double Your Ecommerce Sales With Facebook Dynamic Product Ads

By Sabri Suby | Social Media Marketing | No Comments

Are you aware that Facebook has boosted its retail-focused dynamic ads with merchandising overlays and videos?

Well, why should you even care? And what is the need for using Facebook dynamic product ads for your ecommerce business?

To get started, let’s first briefly discuss what Facebook dynamic product ads are.

What Are Facebook Dynamic Product Ads? Why Are They Important?

In 2015, the potential for advertising and marketing was immense on social media platforms. At that time, there were 1.65 billion active mobile social accounts globally, with 1 million new active users every day.

Additionally, social media global penetration was on a high increase, and in excess of 30%. Sadly for marketers, these numbers were not reflecting on their advertising results.

Why?

Jun 14 2017

8

4 Simple Ways to Improve Your Small Business Marketing

By Sabri Suby | Business, Paid Marketing, Social Media Marketing | No Comments

Marketing is crucial to the survival of any business, but particularly so for small businesses.

All small businesses need to have a marketing strategy but very often, small business owners struggle to keep their marketing efforts up to date.

While we recommend all small businesses hire a good marketing agency, we also understand that this may not be possible due to budget constraints.

If you have been managing your small business marketing on your own and want to make some improvements, then this article is for you.

Jun 13 2017

4

How to Grow Your Instagram Following by 25,000 in 3 Months or Less

By Sabri Suby | Social Media Marketing | No Comments

Instagram has managed to become one of the fastest growing social media platforms in the world and if your brand is not capitalising on this, you are definitely missing out.

Earlier this month, Instagram recently announced that they had reached over 700 million users.

What is more impressive, however, is that Instagram received over 100 million new users in just four months, giving it the highest growth rate of any other social media platform around.

May 26 2017

4

5 Tips to Enhance Your Snapchat Marketing

By Sabri Suby | Social Media Marketing | No Comments

Out of all the social media platforms, Snapchat is often overlooked. When it was first launched, many were hesitant that it would find success, but today it is worth over $16 billion.

Snapchat also has over 158 million active users on their platform every single day and the average user spends 25 to 30 minutes on the app.

Even though the majority of Snapchat’s users are young millennials, it is clear that the app has created a highly successful niche for itself.

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