SEO

Do you have your website optimised for mobile performance?

Despite the fact that mobile devices account for 52 percent of search traffic and nearly 50 percent of online shopping sales, nearly 50 percent of marketers have not updated their website for mobile performance.

Do you fall into that category?

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Mirror, mirror on the wall, which keywords are the fairest of them all?

Even though it would be fun, the good news is that you don’t need a magic mirror to tell you which keywords your customers (and potential customers) are using.

In fact, you can easily and quickly determine which keywords would be most effective for your marketing campaign using a few tried and true tricks.

These tricks have helped King Kong customers to rank on Google in just 90 days. Part of this success is due to the fact that we employ a wide variety of tactics, but one thing that we definitely don’t ignore is keywords. (more…)

Your blog is one of the most valuable components of your online business. End of discussion.

Not only does it offer your readers value and information, it also helps to establish your brand as an authority and as a thought leader in your field.

Studies have also found that websites with blogs have:

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Google’s algorithm, Penguin is likely to be updated by the end of the year according to industry experts.

Gary Illyes, a Google Webmaster Trends Analysis has confirmed that Google’s new algorithm, Penguin 4.0 is to be released by either November or December of this year.

Penguin was first released back in April of 2012 and drastically changed the way marketing was done online. In fact, Penguin changed the entire landscape of SEO and forced marketers to learn a whole new way of promoting online.

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SEO and Copywriting are like a marriage made in heaven.

SEO wants to please search engines and follow the latest trends. It is responsible for attracting search engine crawlers in order to move up in the rankings on sites like Google. In order to do this, SEO relies on trusted techniques, research, keywords and the manipulation.

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Can commenting on other people’s blogs be an amazingly effective marketing strategy?

Many years ago, commenting on blogs was a great way to build links and increase your search ranking, nowadays however, posting a link on a blog doesn’t give as much traction as it used to. In fact, this practice is bound to get you labelled as a spammer and maybe even get you blacklisted on certain sites.

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Amazon is one of the biggest e-commerce stores in the world and dominates most of the marketplace.

In fact, for the last twenty years, very few e-commerce stores have been able to compete with Amazon and those that did were quickly acquired by the giant online retailer.

These companies included Zappos and Diapers, who have both stated at different times that their decision to merge with Amazon was a- “if you can’t beat them, join them” decision.

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Is your business preparing to gear up for 2016?

It can be hard to keep track of online marketing trends as new technologies, gadgets and software seem to constantly be emerging onto the scene.

As 2015 draws to a close however, analysts and experts have been weighing in on what the new trends for 2016 will be.

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When Google first announced that they were adding mobile websites to their search ranking algorithm, most businesses knew that this was going to change the landscape of SEO and e-commerce forever.

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Getting your website to the point where it is super successful is one thing, but managing your website when it is at that point is another thing altogether.

Even if your website is not exactly where you want it to be, it is important to still run and manage your website like it’s a well oiled machine. You know the saying- “don’t dress for the job you have, dress for the job you want…” and running a website is no different.

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