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Only The SEO Elite Get These 30 Critical Technical SEO Points Right

By | SEO | No Comments

30 critical technical seo points

Only The SEO Elite Get These 30 Critical Technical SEO Points Right

If you’re  a marketer, then I bet Technical SEO is intimidating.

The word “technical” alone might remind you of code—an alien language completely unknown to you.

The good news is that as long as you know the right tips and tricks, there’s a chance that you can become a technical SEO elite.

Interested to find out find out what these tips and tricks are? In today’s article, I’ll walk you through you exactly what you need to do.

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How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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8 Closely Guarded Outreach Tactics Only the Top SEO Experts Know

By | Content Marketing, E-mail Marketing, SEO | No Comments

8 Closely Guarded Outreach Tactics

2.7 million.

That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.

The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.

And until now, the SEO gurus have done little about this. Let’s change that, will we?

We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.

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A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

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15 Secret Facts Google Search Doesn’t Want You to Know

By | SEO | No Comments

 

Google

We all know that Google is King when it comes to search, but aside from this statistic, there is hardly any research out there about how internet goers are actually using the top search engine.

Of course, Google will sometimes feed digital marketers with statistics and updates like, how many people searched for a particular topic or how many videos were uploaded to YouTube, but this can only help so much.

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How to Boost Your Alexa Ranking

By | Growth Hacking, SEO | No Comments

Alexa

Your Alexa ranking is an important part of your online business and helps to determine the value of your brand.

Alexa rankings are used to gauge the health of your website or business and whether it is trending up or down. Alexa rankings can also be used to determine the popularity of your business and how it is faring compared with your competitors.

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