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Sales Funnel

How Casper Became a $300 Million Mattress Ecommerce Powerhouse In Less Than 3 Years

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Sales Funnel, SEO, Social Media Marketing | 7 Comments

Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…

And then by the second month, you’ve already hit your first-year revenue you target….

You then precede to sell out of every last piece of inventory in your warehouse….

You literally can’t keep up with demand…

You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…

Sounds like a stretch? A Dream?… Read More

These 5 Facebook Sales Funnel Techniques Will Change The Way You Use Social Media For Ever 

By | Facebook Advertising, Paid Marketing, Sales Funnel | No Comments

5 facebook sales funnel techniques

We sure know the numbers, don’t we?

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Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

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How to Use Your Blog to Promote Your Products and Services

By | Content Marketing, Sales Funnel | No Comments

blog-promotion

Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?

While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.

First, it is important to understand the role of the blog.

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Marketing Vs. Selling: Why They Are Not the Same

By | Growth Hacking, Sales Funnel | No Comments

Marketing

What is marketing?

Ask a handful of people walking down the street and most will comment that it has something to do with advertising and sales however, this is just the tip of the iceberg.

Marketing is really about telling a story and making a connection to the consumer and without these factors, it is likely that your marketing strategy will not stand the test of time, especially as technology accelerates.

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8 Crucial Steps to Increasing Online Sales

By | Content Marketing, Sales Funnel, SEO | No Comments

Sales

Sure, having lots of traffic and a large social media following is helpful, but unless your sales page or website is converting into actual sales, does it even really matter?

Buying traffic and blasting all over social media is one thing, but at the end of the day it really comes down to quality.

When traffic finally does come to your site, do they like what they see?

Especially in the beginning when you are still building up a following, having a thoughtful and well-designed website is essential. Here are the 8 most crucial steps to getting your website sale-friendly:

1.) Remove all Conversion Barriers:

Everyone has their own idea over what will and won’t convert well, but some of the things we can all agree on is this-

  • No typo’s or incomplete product descriptions
  • Up to date images and products
  • No difficult to read fonts
  • No slow page loads
  • Avoid clutter

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How To Write a Pre-Sell Page For Native Advertising That Will Make Prospects Pull Their Wallets Out

By | Content Marketing, Growth Hacking, Sales Funnel | No Comments

Native-advertising-example

Chances are that you have eagerly devoured native-advertising content—many times. Maybe you realized it for what it was, or perhaps you did not. In any case, pre-sell pages are a valuable piece of this concept. If executed correctly, those pre-sell pages accomplish several goals.

First, a few words on native advertising. Basically, it is designed to conceal advertising inside valuable content that benefits readers—content that readers, or viewers, often actively have sought out. Pre-sell pages are what make native advertising shine.

A pre-sell page is the first page a viewer sees. It appears like content. In fact, it IS content—important content. Its aim is to entice readers to click on links to a more-direct sales page or a page for lead generation. Pre-sell pages serve as an inducement. You must not skimp on them because if you do not get them right, customers do not click on the sales pages anyway.

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