4 Simple Ways to Improve Your Small Business Marketing
Marketing is crucial to the survival of any business, but particularly so for small businesses.
All small businesses need to have a marketing strategy but very often, small business owners struggle to keep their marketing efforts up to date.
While we recommend all small businesses hire a good marketing agency, we also understand that this may not be possible due to budget constraints.
If you have been managing your small business marketing on your own and want to make some improvements, then this article is for you.
How to Get High Quality Traffic for Dirt Cheap
Is it possible to get high-quality traffic for dirt cheap prices?
Many marketing companies will try to convince you that it is just not possible, however we believe with the right techniques there is a way you can dramatically slash your advertising costs when running PPC campaigns.
Learning how to slash advertising costs and lower your cost per click, without compromising on the quality of your traffic is what we strive for, and in this article we are going to share with you some of our most trusted and practiced techniques.
What You Can Learn for Free from a Company that Spends $4 Million on Ads
At King Kong, we attribute part of our success and the success of our clients to growth hacking.
There are many ways to growth hack, but one of our most tried and true methods is to look at what other companies are doing and then learn how to replicate faster and for cheaper.
The Secret Advertising Strategies from the 2016 US Election
In November of 2016, the US had one of their most controversial elections yet, but now that the race is over we have managed to get our hands on some of the advertising strategies used by key players in the election.
Holiday Marketing Trends You Have to Use in 2016
The holiday season is the busiest spending time for most consumers, which means that your business needs to be ready. This is especially true if you operate a B2C or an e-commerce site.
B2B’s should also not exclude themselves from this equation as there are plenty of opportunities for B2B brands to also get ahead at this time of year.
The Top 5 PPC Campaign Pitfalls And How to Avoid Them
PPC campaigns are the bread and butter for most businesses.
While generating organic traffic and plumping up your social media are all great strategies, sometimes paid PPC campaigns are enough to send your business into overdrive.
So many brands however, have no idea what they are doing when it comes to running effective and efficient PPC campaigns.
In fact, out of the biggest mistakes we see businesses make, PPC campaigns are often number one.
7 Online Marketing Trends Predicted to Dominate in 2016
Is your business preparing to gear up for 2016?
It can be hard to keep track of online marketing trends as new technologies, gadgets and software seem to constantly be emerging onto the scene.
As 2015 draws to a close however, analysts and experts have been weighing in on what the new trends for 2016 will be.
The 5 Critical Things You Need to Know About LinkedIn Ads
Are you running a B2B company?
If you want more businesses to walk through the door of your own business than perhaps you need not look any further than LinkedIn.
LinkedIn is a business-focused, social network geared for professionals across a wide variety of industries. According to the site, LinkedIn helps to “manage your personal identity” and assists you in “engaging with your professional network”.
One Sneaky Adwords Trick That Will Help Boost Traffic
Should you bid on your brand when running an Adwords campaign?
It may seem cheesy to bid on your own brand name however, this could be the secret sauce you have been waiting for when it comes to getting the most out of your Google Adwords campaigns.
Why?
8 Ways to Rapidly Grow Your Business Online
Last year, business analysts predicted that e-commerce would explode, and they were right.
Today, e-commerce generates over $1.2 million every 30 seconds and by 2016, it has been predicted that e-commerce sales will increase by 62%.
This means that if you are not selling your products online or seeing results from online sales, then you are definitely missing out on a huge and rapidly expanding market.
Here are 10 ways to capitalise on this trend:
1.) Targeting: Having a successful business online starts with building a presence and the only way to do that is to go after the people that want to notice you- ie. your target audience. To be recognised by your customers, you need to make yourself available to those who are most likely to notice. Those who are most likely to notice are people looking for your types of products or services or people who would benefit from your company. Identify the demographics of your target audience and then strategise your marketing accordingly.