Hey guys, Sabri Suby here, and today I just wanted to make you a video for you from this issue that I see that is just completely rampant in the business community. And this thing is like a virus that literally infects businesses and really the founders of businesses and they don’t even know that they have it. And that’s this issue of people wearing the fact that they don’t advertise or that they get all their customers from word of mouth as a badge of honour, and they shine it up and they just walk around with it on their chest just as a complete badge of honour of pride. Like you speak to people and they’re like, yeah, I don’t advertise. I get all of my customers from word of mouth. And as soon as that comes out of somebody’s mouth, I know that they’re broke and I know that they’re there playing down here when they could be playing up here.
Hey guys, Sabri Suby here and I just got done with meeting with my team, and there’s always just one pervasive question and problem that keeps coming up for businesses that are really trying to grow. So, instead of me just kind of meeting with my team and talking about it, I thought that you guys will be able to benefit from me really running you through the number one reason why businesses fail. So let’s head over to my office and I’ll run you through this right now.
So really in business, there is just one thing that is responsible for all of businesses, either success or their failure. And before I really run you through exactly what that is, let me kind of put this situation to you. I want you to imagine this scenario and think of the local high street next to your house or your office. I’m sure you would have seen somebody come on to that high street and open up a new restaurant, and they go in there, they spend an enormous amount of money on the fit-out and then they have to hire all these staff and they get them swanky little aprons and outfits and they get this commercial lease that might be 36 months long, and they invest an incredible amount of resources, time and energy and put all of this debt into this thing.
On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
Not legalised Marijuana….
But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…
As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…
Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.
So much so, that recent years have everyone saying “we’re in another bubble”…
“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…
Still VC money flows like Niagara Falls….
In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.
According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.
Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.
Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.
What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”
The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?
First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.
And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:
- Reduce cost per click (CPC)
- Increase click-through rate (CTR)
The question to answer at this time is: “How do you achieve these two specific goals?”
We sure know the numbers, don’t we?
- 2 billion. The number of members in the Facebook community, which makes it the most popular social networking site.
- 95%. The percentage of online adults aged between 18 and 34, who are most likely to follow a brand via a social networking site.
- 71% of consumers who have had a social media service or experience with a brand will most likely recommend it to other people.
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
Let’s be honest.
Anyone can set up an AdWords campaign. It’s easy. But optimising your campaigns and ads is the challenging part.
However, there are certain AdWords tactics that experts use to turn $520 into $6120.
A Health Counselor in Colorado spent $520 on Google AdWords and acquired 6 clients each worth $1020. This didn’t happen by chance, in fact, it was an optimised and carefully crafted campaign.
I’m sure you want to achieve similar results or even better.
The following 28 AdWords tactics will help you skyrocket your paid search profits in 30 days by 300% or more.
You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.
However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.
HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).
HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.
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