ClickCease Growth Hacking Archives - King Kong
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Growth Hacking

The Ultimate Ecommerce Sales Funnel (Hacking The Growth Curve)

By | Ecommerce, Facebook Advertising, Growth Hacking, Sales Funnel | No Comments

Hey guys, Sabri Suby here. And in today’s video, I’m going to be talking to you specifically about e-commerce and e-commerce funnels and really specifically this exact funnel.

Now basically, I get a lot of feedback, people saying, “Hey Sabri, you’re always talking about lead generation and service-based businesses and generating leads and that’s typically because that’s what the bulk of our business is kind of made up. However, I do want to give some love to you e-commerce folks. Now, what I see in the eCommerce industry is that it’s kind of very black and white. It’s with eCommerce, it’s one of those things where you have nowhere to hide. You spend money in getting people to your store or to your learning page or to your presale pages, and you get the feedback from the market very, very quickly. Whether or not people are liking this offer in the form of actually them pulling out their credit card and buying, right?

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The Word Of Mouth Virus Killing Your Business

By | All, Business, Growth Hacking, Paid Marketing | No Comments

Hey guys, Sabri Suby here, and today I just wanted to make you a video for you from this issue that I see that is just completely rampant in the business community. And this thing is like a virus that literally infects businesses and really the founders of businesses and they don’t even know that they have it. And that’s this issue of people wearing the fact that they don’t advertise or that they get all their customers from word of mouth as a badge of honour, and they shine it up and they just walk around with it on their chest just as a complete badge of honour of pride. Like you speak to people and they’re like, yeah, I don’t advertise. I get all of my customers from word of mouth. And as soon as that comes out of somebody’s mouth, I know that they’re broke and I know that they’re there playing down here when they could be playing up here.

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The #1 Reason Businesses Fail (Are You Doing This?)

By | All, Facebook Advertising, Growth Hacking, Paid Marketing, Sales Funnel | No Comments

Hey guys, Sabri Suby here and I just got done with meeting with my team, and there’s always just one pervasive question and problem that keeps coming up for businesses that are really trying to grow. So, instead of me just kind of meeting with my team and talking about it, I thought that you guys will be able to benefit from me really running you through the number one reason why businesses fail. So let’s head over to my office and I’ll run you through this right now.

So really in business, there is just one thing that is responsible for all of businesses, either success or their failure. And before I really run you through exactly what that is, let me kind of put this situation to you. I want you to imagine this scenario and think of the local high street next to your house or your office. I’m sure you would have seen somebody come on to that high street and open up a new restaurant, and they go in there, they spend an enormous amount of money on the fit-out and then they have to hire all these staff and they get them swanky little aprons and outfits and they get this commercial lease that might be 36 months long, and they invest an incredible amount of resources, time and energy and put all of this debt into this thing.

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How Victoria’s Secret Generates An Insane $8 Billion Dollars In Sales Per Year (With 10 Key Takeaways)

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

1-Victoria Secret Header

On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.

What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…

Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…

The experience was truly appalling.

However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…

After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.

He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.

He essentially designed a lingerie store, FOR MEN!

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How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study]

By | Business, Content Marketing, Conversions Rate Optimisation, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 5 Comments

Not heroine…

Not Cocaína….

Not legalised Marijuana….

But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…

As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…

Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.

So much so, that recent years have everyone saying “we’re in another bubble”…

“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…

Still VC money flows like Niagara Falls….

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How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 4 Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

By | Growth Hacking, Paid Marketing | No Comments

7 Untold Adwords Techniques

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”

The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?

First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.

And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:

  • Reduce cost per click (CPC)
  • Increase click-through rate (CTR)

The question to answer at this time is: “How do you achieve these two specific goals?”

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Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

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