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Growth Hacking

How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

By | Growth Hacking, Paid Marketing | No Comments

7 Untold Adwords Techniques

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”

The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?

First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.

And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:

  • Reduce cost per click (CPC)
  • Increase click-through rate (CTR)

The question to answer at this time is: “How do you achieve these two specific goals?”

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Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

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3 Top Trends Your Marketing Department Needs to Focus On

By | Growth Hacking, Social Media Marketing | No Comments

2017 is already half way through, which means that 2018 is right around the corner.

As the months have progressed in 2017, we have been keeping track of the latest trends in the digital marketing space.

If you want your business to really thrive and remain relevant in the months to come, here are the top three skills that you and your team need to be focusing on:

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Why Your Personal Brand is Key to Growing Your Business

By | Growth Hacking | No Comments

One of the most effective marketing tactics that we have discovered is- Personal branding.

When it is done right, personal branding can help to boost the effectiveness of all your other marketing efforts.

Think of personal branding like your overall marketing strategy. This is because having a personal brand helps to drastically improve the performance of your digital, social, and content marketing strategies.

It has long been believed that personal branding was just for the rich and famous and top companies with lots of money to throw around, but the reality is that we all need a personal brand.

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How to Write Blog Posts That Always Get Shared

By | Content Marketing, Growth Hacking | No Comments

There is nothing more satisfying than seeing your blog posts shared hundreds, thousands or even hundreds of thousands of times across social media.

While this may seem like nothing more than a pipe dream, imagine if there was a way that you could get your blog posts shared by all your readers every single time, or at least most of the time?

Having your blog posts shared by your readers is one of the best ways to find new leads, score customers and build up the reputation of your brand.

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