Ecommerce

Is your business ready for the holidays?

It is hard to believe that just in a few short days December will be here and consumers will be in full shopping mode.

There is always a different energy to the behaviour of consumers during the holiday period. On one hand they are more likely to spend and spend big, but on the other they are also trying to be conscious of their spending and limit their budget.

This means that in order for your business to really succeed over the holidays and turn around a hefty profit, your marketing needs to be in order with the needs, wants and desires of your customers.

The holidays will come and go quickly, so if you haven’t already, it is time to start prioritising your holiday marketing strategy. (more…)

Those catchy headlines and those bright bold letters on your competitors e-commerce store is all there for a reason- to get consumers motivated to buy.

Sales psychology is nothing new, however more and more e-commerce stores are testing out the power of the human mind in order to boost conversions and increase sales.

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Amazon is one of the biggest e-commerce stores in the world and dominates most of the marketplace.

In fact, for the last twenty years, very few e-commerce stores have been able to compete with Amazon and those that did were quickly acquired by the giant online retailer.

These companies included Zappos and Diapers, who have both stated at different times that their decision to merge with Amazon was a- “if you can’t beat them, join them” decision.

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How successful is your business?

By nature we determine the success of a business based on profits or return of investment (ROI), however sometimes things are not always as cut and dry.

In fact, sometimes certain financial statistics can be misleading and can cloud the truth behind what your business is really up to.

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Is your e-commerce store trustworthy?

No matter how good your products, services or price is, no customer is going to purchase from your online store if they don’t trust you.

With big e-commerce giants out there like Amazon and Google Shopping it can be hard for smaller companies to compete. This is why it is super important to evoke a feeling of trust in your customers when they visit your page and move through your checkout process.

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Want to share an image? There is an app for that. Want to check your stocks? There is an app for that too. Want to find a dog sitter or hitch a ride? Yep, there are apps for that too.

The average person under the age of 65 is glued to their smartphone and statistics show that over 94% of owners would feel nervous or panicky without being able to access their phone for a day.

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Does your product description simply describe what you are selling or do they offer something more?

Overlooking the product description can be a big mistake when it comes to selling your products and services. In fact, most websites fall into the trap of simply using descriptions to describe the product when really, they should be using it to sell the product instead.

If you are looking to jazz up your product descriptions, here are 8 ways to write product descriptions that sell:

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You’ve spent months, maybe even years tweaking your website, driving traffic and optimising your landing page only to have your customers abandon ship before they even reach the checkout page.

If this is the case, you are not alone.

An average of just 5.31% make it to the cart and even less actually checkout and complete the transaction.

All hope however, is not lost thanks to Exit-Intent Pop-Ups that grab your visitors attention and entice them to make an action before they abandon your website.

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When you are running a big, multi-million dollar e-commerce store it is very easy to allocate huge chunks of the budget into studying ways to increase conversions however, whether your business is big or small, you don’t have to sacrifice the same type of investment. There are ways to learn what the others spend millions to discover, and it is through watching the subtle trends and processes of the biggest e-commerce stores in the world. Here are 11 conversion secrets taken from the biggest online retailers:

1. Customer Confidence

Customers who are not confident about your brand, service or product do not typically complete a purchase. The most common fears from customers are:

• Not receiving what they are promised
• Being ripped off
• Having their personal information compromised

Kogan, an online retailer that generates 250 million plus in online sales discovered that they could appease customers concerns by displaying their terms of service very clearly during the shopping process.

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Have you chosen your product pricing based on psychology?

Pricing involves more than just making sure that you are getting a return on your investment, it is also deeply psychological.

When it comes to creating a price point, you want to be able to tune into your customers needs and create a sense of value.

If you want to know the top psychological factors that go into pricing products then you are in the right place…Here are 5 of the best:

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