Conversions Rate Optimisation Archives - King Kong
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Conversions Rate Optimisation

How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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8 Things You Need to Know When it Comes to Picking Website Colours

By | Conversions Rate Optimisation | No Comments

Choosing colours for your website is so much more than just aesthetics. Colours carry rich psychological triggers that can actually influence your customers purchasing decisions.

In fact, colours are so crucial when it comes to the buying decisions of your customers. One study even found that 85 percent of shoppers place colour as the primary reason for why they buy a particular product.

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How to Get High Quality Traffic for Dirt Cheap

By | Conversions Rate Optimisation, Paid Marketing | No Comments

Traffic

Is it possible to get high-quality traffic for dirt cheap prices?

Many marketing companies will try to convince you that it is just not possible, however we believe with the right techniques there is a way you can dramatically slash your advertising costs when running PPC campaigns.

Learning how to slash advertising costs and lower your cost per click, without compromising on the quality of your traffic is what we strive for, and in this article we are going to share with you some of our most trusted and practiced techniques.

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4 Mistakes You Are Making When it Comes to Customer Acquisition

By | Conversions Rate Optimisation | No Comments

CAC

Acquiring customers is the most important step for any business. You may have the best landing pages in the world and the best products or services in the world, but if you don’t know how to get customers then it is likely your business is not going to survive in the long run.

Successful customer acquisition begins with a solid strategy, but time and time again we see businesses skim over this step sand focus all of their attention on traffic and leads.

While traffic and leads are important, if you are not turning those leads into customers, it is not really going to help your bottom line.

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The Top 5 PPC Campaign Pitfalls And How to Avoid Them

By | Conversions Rate Optimisation, Paid Marketing | No Comments

google-adwords

PPC campaigns are the bread and butter for most businesses.

While generating organic traffic and plumping up your social media are all great strategies, sometimes paid PPC campaigns are enough to send your business into overdrive.

So many brands however, have no idea what they are doing when it comes to running effective and efficient PPC campaigns.

In fact, out of the biggest mistakes we see businesses make, PPC campaigns are often number one.

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10 Ways to Turn Browsing Visitors into Paying Customers

By | Conversions Rate Optimisation | No Comments

10

There is a very good chance that only a small percent of customers that stumble across your landing page are actually interested in buying your products or services.

Depending on where you are getting your traffic from and the quality of your landing pages, sometimes this traffic can be close to well, 0%.

In fact, it is very rare that a customer visiting your page is going to be in “ready to buy mode.”

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