In November of 2016, the US had one of their most controversial elections yet, but now that the race is over we have managed to get our hands on some of the advertising strategies used by key players in the election.
The holiday season is the busiest spending time for most consumers, which means that your business needs to be ready. This is especially true if you operate a B2C or an e-commerce site.
B2B’s should also not exclude themselves from this equation as there are plenty of opportunities for B2B brands to also get ahead at this time of year.
In order to become a top notch marketer, growth strategist and business owner, you have to have some copywriting skills.
Most businesses rely on good copywriting to grow and boost marketing campaigns and to captivate their audience in order to generate more sales.
Without having an effective voice out there for the world to see, it becomes impossible to grow your business online and really get your name on the map.
Want more traffic to your blog?
Of course you do.
Having a blog is a great way to get people interested in your brand, services and products, but with so much competition out there, it can be challenging to stay on top.
While writing traditional blog style posts are great, there are so many alternative types of content out there that can deliver information in a new and unique way.
By offering alternatives to regular blog style posts, it not only helps your brand to stand out from the crowd, but it can also help to appeal to a wider audience.
Influencer marketing has become the latest craze in the marketing world and this trend shows no sign of slowing down.
While influencer marketing can be highly profitable and can help you to yield a positive ROI, there are many pitfalls that can also happen along the way.
Because influencer marketing is relatively new, there is not a lot of research out there, and many marketers are left stabbing around in the dark hoping they can make their strategies work.
You have heard it all before. Good copy starts with a great headline, valuable information and easy to read language. But what about making your content stand out from the crowd?
With millions of blog posts, ebooks and white papers being uploaded to the world wide web every day, your content needs to stand out in order to get read.
Viral; relating to or involving an image, video, piece of information, etc. that is circulated rapidly and widely from one internet user to another.
Having your content go viral is one of the top goals for many marketers and online businesses. When your content goes viral, it is seen by millions, talked about, discussed, commented on and shared all over the internet.
Content marketing is one of the most effective strategies for any business young or old. In fact, an estimated 80 percent of businesses use content marketing in some way in order to grow their brand.
Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?
While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.
First, it is important to understand the role of the blog.
Are you struggling to take your blog posts from boring to awesome?
Blog posts are the best way to build your online reputation and often work to support and back up your marketing strategies.
Blog posts also help to build a connection between you and your audience and helps them to know what your skills and talents are and how you can help them.
Building a tribe of devoted readers is also the best way to scoring more sales and more leads.