Hey guys, Sabri Suby here from King Kong, and in today’s video I want to talk to you about the art and really the science of customer acquisition. Now if you think about the business landscape and advertising and really marketing your business online, there’s really two fundamental factors that are really going to be impacting your success and your ability to bring on new customers.
And the first one is that if you look at what does the competitive marketplace look like right now? What does that landscape look like? There’s only one thing that’s going to change with that. It’s only going to become incredibly more competitive to market your business online. It just makes sense as more and more businesses flooding online, the inventory for both Facebook and Google is limited. Therefore, the competition is going to dramatically increase.
Hey guys, Sabri Suby here, and today I just wanted to make you a video for you from this issue that I see that is just completely rampant in the business community. And this thing is like a virus that literally infects businesses and really the founders of businesses and they don’t even know that they have it. And that’s this issue of people wearing the fact that they don’t advertise or that they get all their customers from word of mouth as a badge of honour, and they shine it up and they just walk around with it on their chest just as a complete badge of honour of pride. Like you speak to people and they’re like, yeah, I don’t advertise. I get all of my customers from word of mouth. And as soon as that comes out of somebody’s mouth, I know that they’re broke and I know that they’re there playing down here when they could be playing up here.
Hey guys, Sabri Suby here and I just got done with meeting with my team, and there’s always just one pervasive question and problem that keeps coming up for businesses that are really trying to grow. So, instead of me just kind of meeting with my team and talking about it, I thought that you guys will be able to benefit from me really running you through the number one reason why businesses fail. So let’s head over to my office and I’ll run you through this right now.
So really in business, there is just one thing that is responsible for all of businesses, either success or their failure. And before I really run you through exactly what that is, let me kind of put this situation to you. I want you to imagine this scenario and think of the local high street next to your house or your office. I’m sure you would have seen somebody come on to that high street and open up a new restaurant, and they go in there, they spend an enormous amount of money on the fit-out and then they have to hire all these staff and they get them swanky little aprons and outfits and they get this commercial lease that might be 36 months long, and they invest an incredible amount of resources, time and energy and put all of this debt into this thing.
In this video, we dive into exactly how to use direct response sales copy to $534 million worth of product and sellout warehouses full of stock.
Here is a link to a PDF version of the ad: http://bit.ly/2HcVGI9
Starting a business is tough.
Starting a business targeting millennials is especially tough.
And starting a business targeting millennials that actually breaks through the clutter and makes a real impact on this notoriously hard-to-impress demographic? It’s darn near impossible.
Unless you’re HiSmile, that is. Read More
These numbers show that chatbots are the next big thing:
- By 2020, 85% of customer interactions will be managed without human interaction (Gartner).
- In 2018, 45% of the fastest-growing companies will “employ” more virtual assistants and smart machines than people (Gartner).
- Before 2025, the AI market will surpass $100 billion (Constellation Research).
Put Simply, chatbots will inevitably replace tasks previously reserved for humans.
If you are like most online businesses, a good percentage of your traffic most probably comes from Facebook.
Facebook has billions of users, so it is no surprise that this social platform is the perfect place to direct traffic to your blog, landing page, e-commerce store or website.
Do you frequent the convention scene?
When you first start out in the digital marketing space conventions can truly become your best friend. They are a great way to network, find out what others are doing and they help you to keep abreast of the latest trends and forecasts. This is especially important for Australian’s because digital marketing is always changing and evolving and often countries like the US and Europe are leaders in these fields.