We sure know the numbers, don’t we?
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
You post a blog post every week, and believe your content marketing is as good as it can get. But you’re wrong, and I’ll tell you why.
Only 22% of B2B marketers experience substantial content marketing success, even though 62% of them identify as “extremely” or “very” committed to their efforts. This great divide between success and commitment shines a spotlight on our failure as marketing educators.
Only 22% of B2B marketers experience substantial content marketing success #elitecontentmarketing http://bit.ly/2vwqbm7 – Click to Tweet
Today, I’d like to build a bridge above the gulf separating these two categories of marketers; to forge a clear path which guides the committed hustlers into their well-deserved success.
In this post, you’ll learn 22 techniques the 22% of wildly successful content marketers employ on a regular basis. I’ll walk you through strategy, operations, development and promotion tactics to truly make your content marketing as good as it can get.
Let’s be honest.
Anyone can set up an AdWords campaign. It’s easy. But optimising your campaigns and ads is the challenging part.
However, there are certain AdWords tactics that experts use to turn $520 into $6120.
A Health Counselor in Colorado spent $520 on Google AdWords and acquired 6 clients each worth $1020. This didn’t happen by chance, in fact, it was an optimised and carefully crafted campaign.
I’m sure you want to achieve similar results or even better.
The following 28 AdWords tactics will help you skyrocket your paid search profits in 30 days by 300% or more.
2.7 million.
That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.
The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.
And until now, the SEO gurus have done little about this. Let’s change that, will we?
We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.
You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.
However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.
HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).
HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.
What They Do
Are you aware that Facebook has boosted its retail-focused dynamic ads with merchandising overlays and videos?
Well, why should you even care? And what is the need for using Facebook dynamic product ads for your ecommerce business?
To get started, let’s first briefly discuss what Facebook dynamic product ads are.
What Are Facebook Dynamic Product Ads? Why Are They Important?
In 2015, the potential for advertising and marketing was immense on social media platforms. At that time, there were 1.65 billion active mobile social accounts globally, with 1 million new active users every day.
Additionally, social media global penetration was on a high increase, and in excess of 30%. Sadly for marketers, these numbers were not reflecting on their advertising results.
Why?
Digital marketing is a forever evolving industry and it can be hard to keep up. Many businesses both big and small are turning to digital marketing agencies for help for this very reason.
If you are looking to sign on with a digital marketing agency, we have collated 5 of the top questions you have to ask before signing the dotted line.
For a leader, being confident is about believing in what they are working towards and earning the respect and trust of those around them.
Being focused and determined is a skill that all great leaders need to possess. As a leader you can’t be easily distracted or swayed by competitors, opinions and setbacks. A true leader needs to stay focused on the goal while still remaining open and flexible.
All marketers know that the content above the fold is extremely important, but what key information should actually be included in this prime piece of real estate?
It should come at no surprise that the average internet user spends 80 percent of their time browsing content above the fold and only 20 percent of their time browsing content below the fold.
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