Hey guys, Sabri Suby here from King Kong, and in today’s video I want to talk to you about the art and really the science of customer acquisition. Now if you think about the business landscape and advertising and really marketing your business online, there’s really two fundamental factors that are really going to be impacting your success and your ability to bring on new customers.
And the first one is that if you look at what does the competitive marketplace look like right now? What does that landscape look like? There’s only one thing that’s going to change with that. It’s only going to become incredibly more competitive to market your business online. It just makes sense as more and more businesses flooding online, the inventory for both Facebook and Google is limited. Therefore, the competition is going to dramatically increase.
Hey guys, Sabri Suby here. And in today’s video, I’m going to be talking to you specifically about e-commerce and e-commerce funnels and really specifically this exact funnel.
Now basically, I get a lot of feedback, people saying, “Hey Sabri, you’re always talking about lead generation and service-based businesses and generating leads and that’s typically because that’s what the bulk of our business is kind of made up. However, I do want to give some love to you e-commerce folks. Now, what I see in the eCommerce industry is that it’s kind of very black and white. It’s with eCommerce, it’s one of those things where you have nowhere to hide. You spend money in getting people to your store or to your learning page or to your presale pages, and you get the feedback from the market very, very quickly. Whether or not people are liking this offer in the form of actually them pulling out their credit card and buying, right?
Hey guys, Sabri Suby here, and today I just wanted to make you a video for you from this issue that I see that is just completely rampant in the business community. And this thing is like a virus that literally infects businesses and really the founders of businesses and they don’t even know that they have it. And that’s this issue of people wearing the fact that they don’t advertise or that they get all their customers from word of mouth as a badge of honour, and they shine it up and they just walk around with it on their chest just as a complete badge of honour of pride. Like you speak to people and they’re like, yeah, I don’t advertise. I get all of my customers from word of mouth. And as soon as that comes out of somebody’s mouth, I know that they’re broke and I know that they’re there playing down here when they could be playing up here.
Hey guys, Sabri Suby here and I just got done with meeting with my team, and there’s always just one pervasive question and problem that keeps coming up for businesses that are really trying to grow. So, instead of me just kind of meeting with my team and talking about it, I thought that you guys will be able to benefit from me really running you through the number one reason why businesses fail. So let’s head over to my office and I’ll run you through this right now.
So really in business, there is just one thing that is responsible for all of businesses, either success or their failure. And before I really run you through exactly what that is, let me kind of put this situation to you. I want you to imagine this scenario and think of the local high street next to your house or your office. I’m sure you would have seen somebody come on to that high street and open up a new restaurant, and they go in there, they spend an enormous amount of money on the fit-out and then they have to hire all these staff and they get them swanky little aprons and outfits and they get this commercial lease that might be 36 months long, and they invest an incredible amount of resources, time and energy and put all of this debt into this thing.
In this video, we dive into exactly how to use direct response sales copy to $534 million worth of product and sellout warehouses full of stock.
Here is a link to a PDF version of the ad: http://bit.ly/2HcVGI9
Starting a business is tough.
Starting a business targeting millennials is especially tough.
And starting a business targeting millennials that actually breaks through the clutter and makes a real impact on this notoriously hard-to-impress demographic? It’s darn near impossible.
Unless you’re HiSmile, that is. Read More
On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
These numbers show that chatbots are the next big thing:
- By 2020, 85% of customer interactions will be managed without human interaction (Gartner).
- In 2018, 45% of the fastest-growing companies will “employ” more virtual assistants and smart machines than people (Gartner).
- Before 2025, the AI market will surpass $100 billion (Constellation Research).
Put Simply, chatbots will inevitably replace tasks previously reserved for humans.
But,
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?… Read More
