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How Victoria’s Secret Generates An Insane $8 Billion Dollars In Sales Per Year (With 10 Key Takeaways)

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

1-Victoria Secret Header

On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.

What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…

Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…

The experience was truly appalling.

However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…

After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.

He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.

He essentially designed a lingerie store, FOR MEN!

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6 Secret Chatbot Sales Funnels That Create A Flood Of Revenue

By | All | No Comments

These numbers show that chatbots are the next big thing:

  • By 2020, 85% of customer interactions will be managed without human interaction (Gartner).
  • In 2018, 45% of the fastest-growing companies will “employ” more virtual assistants and smart machines than people (Gartner).
  • Before 2025, the AI market will surpass $100 billion (Constellation Research).

Put Simply, chatbots will inevitably replace tasks previously reserved for humans.

But,

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How Casper Became a $300 Million Mattress Ecommerce Powerhouse In Less Than 3 Years

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Sales Funnel, SEO, Social Media Marketing | 7 Comments

Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…

And then by the second month, you’ve already hit your first-year revenue you target….

You then precede to sell out of every last piece of inventory in your warehouse….

You literally can’t keep up with demand…

You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…

Sounds like a stretch? A Dream?… Read More

How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study]

By | Business, Content Marketing, Conversions Rate Optimisation, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 5 Comments

Not heroine…

Not Cocaína….

Not legalised Marijuana….

But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…

As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…

Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.

So much so, that recent years have everyone saying “we’re in another bubble”…

“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…

Still VC money flows like Niagara Falls….

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17 Closely Guarded Content Marketing Strategies You’ve Probably Never Heard Of

By | Content Marketing | No Comments

17 closely guarded content marketing strategies

It’s 2017 and great content is important now more than ever.

These days people discover brands through viewing their content. They find their photos on Instagram, watch their ads on Youtube, use their filters on Snapchat, and see their sponsored posts on Facebook. Meaning that if a brand has no content online, then it’s practically nonexistent.

In fact, the stats show that content marketing is far from stopping. Impact BND reports that 70% of marketers plan to create more content than they did in the past year, and 75% plan to increase their budget for their content marketing programs.

Since the competition just got tougher, don’t expect success without a robust long-term strategy.

What are the strategies you need to beat your competition? How can you get ahead in 2017?

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Only The SEO Elite Get These 30 Critical Technical SEO Points Right

By | SEO | No Comments

30 critical technical seo points

Only The SEO Elite Get These 30 Critical Technical SEO Points Right

If you’re  a marketer, then I bet Technical SEO is intimidating.

The word “technical” alone might remind you of code—an alien language completely unknown to you.

The good news is that as long as you know the right tips and tricks, there’s a chance that you can become a technical SEO elite.

Interested to find out find out what these tips and tricks are? In today’s article, I’ll walk you through you exactly what you need to do.

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How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | 4 Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

By | Growth Hacking, Paid Marketing | No Comments

7 Untold Adwords Techniques

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”

The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?

First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.

And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:

  • Reduce cost per click (CPC)
  • Increase click-through rate (CTR)

The question to answer at this time is: “How do you achieve these two specific goals?”

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