It’s 2017 and great content is important now more than ever.
These days people discover brands through viewing their content. They find their photos on Instagram, watch their ads on Youtube, use their filters on Snapchat, and see their sponsored posts on Facebook. Meaning that if a brand has no content online, then it’s practically nonexistent.
In fact, the stats show that content marketing is far from stopping. Impact BND reports that 70% of marketers plan to create more content than they did in the past year, and 75% plan to increase their budget for their content marketing programs.
Since the competition just got tougher, don’t expect success without a robust long-term strategy.
What are the strategies you need to beat your competition? How can you get ahead in 2017?