Online Marketing, Growth Hacking, SEO & Conversion Blog
Aug 07 2017
2

17 Closely Guarded Content Marketing Strategies You’ve Probably Never Heard Of

By | Content Marketing | No Comments

17 closely guarded content marketing strategies

It’s 2017 and great content is important now more than ever.

These days people discover brands through viewing their content. They find their photos on Instagram, watch their ads on Youtube, use their filters on Snapchat, and see their sponsored posts on Facebook. Meaning that if a brand has no content online, then it’s practically nonexistent.

In fact, the stats show that content marketing is far from stopping. Impact BND reports that 70% of marketers plan to create more content than they did in the past year, and 75% plan to increase their budget for their content marketing programs.

Since the competition just got tougher, don’t expect success without a robust long-term strategy.

What are the strategies you need to beat your competition? How can you get ahead in 2017?

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Aug 03 2017
1

Only The SEO Elite Get These 30 Critical Technical SEO Points Right

By | SEO | No Comments

30 critical technical seo points

Only The SEO Elite Get These 30 Critical Technical SEO Points Right

If you’re  a marketer, then I bet Technical SEO is intimidating.

The word “technical” alone might remind you of code—an alien language completely unknown to you.

The good news is that as long as you know the right tips and tricks, there’s a chance that you can become a technical SEO elite.

Interested to find out find out what these tips and tricks are? In today’s article, I’ll walk you through you exactly what you need to do.

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Aug 01 2017
5

How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

By | Business, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, SEO, Social Media Marketing | No Comments

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

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Jul 27 2017
1

The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

By | Growth Hacking, Paid Marketing | No Comments

7 Untold Adwords Techniques

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”

The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?

First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.

And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:

  • Reduce cost per click (CPC)
  • Increase click-through rate (CTR)

The question to answer at this time is: “How do you achieve these two specific goals?”

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Jul 25 2017
1

These 5 Facebook Sales Funnel Techniques Will Change The Way You Use Social Media For Ever 

By | Facebook Advertising, Paid Marketing, Sales Funnel | No Comments

5 facebook sales funnel techniques

We sure know the numbers, don’t we?

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Jul 20 2017
3

Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

By | Business, Content Marketing, Conversions Rate Optimisation, E-mail Marketing, Ecommerce, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | 2 Comments

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

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Jul 18 2017
1

22 Unique Techniques Only the Best Content Marketers Understand

By | Content Marketing | No Comments

22 Unique Content Strategies Headlin

You post a blog post every week, and believe your content marketing is as good as it can get. But you’re wrong, and I’ll tell you why.

Only 22% of B2B marketers experience substantial content marketing success, even though 62% of them identify as “extremely” or “very” committed to their efforts. This great divide between success and commitment shines a spotlight on our failure as marketing educators.

Only 22% of B2B marketers experience substantial content marketing success #elitecontentmarketing http://bit.ly/2vwqbm7 – Click to Tweet

Today, I’d like to build a bridge above the gulf separating these two categories of marketers; to forge a clear path which guides the committed hustlers into their well-deserved success.

In this post, you’ll learn 22 techniques the 22% of wildly successful content marketers employ on a regular basis. I’ll walk you through strategy, operations, development and promotion tactics to truly make your content marketing as good as it can get.

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Jul 13 2017
1

28 AdWords Tactics That Will Skyrocket Your Paid Search Profits In 30 Days (Up to 300%)

By | Paid Marketing | No Comments

Let’s be honest.

Anyone can set up an AdWords campaign. It’s easy. But optimising your campaigns and ads is the challenging part.

However, there are certain AdWords tactics that experts use to turn $520 into $6120.

A Health Counselor in Colorado spent $520 on Google AdWords and acquired 6 clients each worth $1020. This didn’t happen by chance, in fact, it was an optimised and carefully crafted campaign.

I’m sure you want to achieve similar results or even better.

The following 28 AdWords tactics will help you skyrocket your paid search profits in 30 days by 300% or more.

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Jul 11 2017
1

8 Closely Guarded Outreach Tactics Only the Top SEO Experts Know

By | Content Marketing, E-mail Marketing, SEO | No Comments

8 Closely Guarded Outreach Tactics

2.7 million.

That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.

The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.

And until now, the SEO gurus have done little about this. Let’s change that, will we?

We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.

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Jul 05 2017
10

A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

By | Business, Content Marketing, Growth Hacking, Paid Marketing, Sales Funnel, SEO, Social Media Marketing | One Comment

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

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