Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.