Out of all the social media platforms, Snapchat is often overlooked. When it was first launched, many were hesitant that it would find success, but today it is worth over $16 billion.
Snapchat also has over 158 million active users on their platform every single day and the average user spends 25 to 30 minutes on the app.
Even though the majority of Snapchat’s users are young millennials, it is clear that the app has created a highly successful niche for itself.
Snapchat has many functions and features, but in this article, we are going to focus on ways you can enhance your performance to boost engagement rates and keep your fans interested. Here are our 5 top tips-
1.) Keep it Real
Snapchat is all about creating candid content. Creating custom designed snaps and posting them on Snapchat is not only expensive, but also inefficient.
Users on Snapchat want to see real images, not carefully designed ads. In order to improve your marketing, consider sharing candid images that allow your audience to see the personal side of your brand.
A real world example of this comes from Cisco. The company decided to allow their employees to post images onto Snapchat. As Macy Andrews, the director for culture and global employer branding states-
“We realised Snapchat is pretty goody and you can’t orchestrate a beautiful marketing campaign on it. Once we embraced that aspects of the channel, we decided to hand it over to our employees.”
2.) Bring On Social Influencers
Having an influencer take of your Snapchat can be extremely successful. Not only does it generate interest from your current audience, but it also allows you to tap into the audience of the influencer as well.
A real world example of this comes from the confectionary company Sour Patch Kids. They had social media star Logan Paul take over their Snapchat, which helped it to gain 120,000 new followers and 6.8 million impressions.
3.) Have a Call to Action
Gaining attention on Snapchat is great, but gaining action is even better. A recent study found that 67 percent of University students wanted to receive more discounts and promotions from brands on Snapchat.
Use this stat to your advantage by offering your audience incentives, coupon codes and more.
You can even ask your audience to share content across other platforms in order to qualify for the discounts and incentives.
4.) Be Consistent
One of the most important things when it comes to social media marketing is consistency.
The average brand posts around 10-13 stories per day, so if you are not already, consider creating this much content to see how it works for your brand.
For effective Snapchat marketing you also have to continue your branding efforts outside of the app.
Statistics show that most new followers on Snapchat actually saw the brand name elsewhere before subscribing, proving that you can’t just rely on one social platform.
5.) Track your Data
Snapchat doesn’t have the greatest analytics, however tracking your stats can be helpful.
Consider looking at total views, story completion and screenshots stats to see what type of posts are generating the most engagement.
These top tips are simple, but will have you growing your Snapchat in no time.