Money Saving PPC Tips

Pay per click marketing is one of the most effective and affordable ways to find new customers and increase your sales, but many businesses struggle with managing costs and the competition.

PPC campaigns can be notoriously expensive, competitive and extremely time consuming. In fact, we have seen many businesses spend tens of thousands of dollars on PPC campaigns, only to receive very little in return.

If this sounds familiar, or if you are struggling to get the most out of your PPC campaigns, then you have come to the right place.

In this free report, you are going to learn not only some of the best and most effective PPC hacks, but you are also going to learn some of the top trade secrets that most PPC Marketing Companies don’t want you to know.

Through following the 12 secrets outlined in this free guide, you will have access to some of the most lucrative money saving PPC tips in the digital marketing world, allowing you to cut spending and increase your ROI by an incredible 200 percent.

This free report is only available for a limited time and is guaranteed to turn all of your PPC campaigns into huge money making ventures.

Low Budget PPC Hacks

Years of research has gone into this report, which means that with one simple click of a button, you are going to have access to some of the most lucrative and cost effective grow sales techniques. These techniques are going to revolutionise the way you do business and will help you to score plenty of new sales.

By following the steps outlined in this guide, draining budgets, poor returns and slow conversion rates are all going to be a thing of the past. You are also going to learn how to spend less, but still stay competitive and relevant in your chosen industry.

These secrets are so valuable that the average PPC Agency would charge tens of thousands to grant you access to this type of information.
At King Kong, we love to see Aussie businesses grow, which is why we are offering this exclusive report free for a very limited time. This report also contains some of our most valuable secrets, and will give you an insight into how we have helped all of our brands to grow and thrive for years to come.

Learn How to Save Money with our PPC Campaign Managing Techniques

Google Adwords is one of the most popular platforms to run PPC campaigns, but if you don’t know what you are doing, it can be extremely costly and time consuming.

In this guide, you are going to learn the strategies that the most elite Adwords Agencies use to get brands to the top of search rankings for every relevant keyword.

By learning these secret techniques, you will not only see a huge boost in your conversion rates and sales, but also in your profits. Unlike other strategies out there, these trade secrets are results driven and don’t require you to spend a whole lot more in order to see results.
Imagine being able to boost your sales, increase your page ranking and spend less all at the same time. It is possible, and even though every pay per click agency and SEM Agency wants to keep this information heavily under wraps, you can access it all today for free.

Grow Your Sales Using Proven PPC Techniques

As a leading SEM Company we have learned a few things along the way from working with some of the fastest growing companies in Australia. We have also collected some grow sales tips which are guaranteed to double, if not triple your sales in just 90 days or less.

We are so confident in these techniques that we have decided to share some of them in this report, which is yours to download for free for a very limited time.

The trade secrets enclosed in this report have the potential to be worth millions and are the bread and butter of any good Search Engine Marketing Company or Google Adwords Agency.

SEM Management no longer needs to be complicated, expensive or time consuming, and by following the steps in this report, you will begin to see what you have been missing all along.

Download our Free “12 PPC Trade Secrets” Report

If you are looking to take your PPC campaigns to the next level, if you are looking to cut costs and increases sales overnight, then this report is for you.

In this free report, you are going to learn incredible techniques that are used by some of the top search engine marketing agencies in the world. These techniques are going to help you increase your ROI by up to 200 percent or more and explode your profits, so you can take your business into 2017 with a bang.

Don’t delay any longer, take charge of your business and learn the PPC secrets that will push your business to amazing new heights.

Google is the world’s go-to resource for finding information. Want to find clear, actionable strategies to get your business off the ground. Go to Google. Need to find a local accounting firm to help get your finances in order? Go to Google. Want to get the answer to some obscure question (“what was the name of that actor who was in that one movie, like, 15 years ago?”)? Go to Google.

Google is the place where people go to search for just about everything these days—and because it’s such an invaluable resource to such a huge chunk of the world’s population, Google also presents one of the best opportunities to get your brand in front of potential customers (and drive those potential customers straight into your business).

Rising through the search engine results pages (SERPs) through search engine optimisation is a must. But SEO takes time, and if you want to see fast results from Google, you need to hop on board the PPC train and get started with Google adwords.

Adwords advertising is one of the most effective ways to market your business—but only if you know how to use it.
So what, exactly, is a Google ad? How does Google Adwords marketing work? And how can you use Adwords Google to drive recognition, engagement, and sales for your business?

What is Google adwords?

Before we jump into how to use Google Adwords or manage an Adwords campaign, let’s talk about what, exactly, Google Adwords (or, as some people call it, Ad Words Google) is.

Google Adwords is a pay-per-click (PPC) ad platform—which means that you put up an ad on Google and then you pay a fee to Google every time a user clicks on your ad.

Now, if you’re wondering “how does adwords work?,” there are two main components to Google adwords: the Google Search Network and Google Display Ads. Each allows you to create a Google ad targeted to your specific audience—but the way Google shows those ads and drives clicks is completely different.

With the Google Search Network, you create a text-based ad that will show up on the SERPs when users search for a specific keyword. So, for example, let’s say you own a graphic design business in Melbourne and you want to create an ad on Google to engage new customers. You would create a text ad for your business and then bid on graphic design-related keywords (like “graphic designer in Melbourne” or “Melbourne logo design”). Then, when people searched those keywords, they’d see your ad—and, if they clicked on it, you’d pay Google for the lead.

The Google Display Network is a completely different ballgame. While Google Search Network shows text-based ads directly to users in the Google platform, the Google Display Network allows you to place banner ads (also known as display ads) on websites you think your ideal customer would visit (so, for example, if you own a construction company that specializes in building new homes in Sydney, you might place banner ads on local real estate websites).

Google Search Network and Google Display Network are both effective—but in different ways and for different reasons. If you can choose good adwords, Google Search Network is an incredible way to get your company in front of customers when they’re in dire need of your products or services. If you want to convert your website visitors, running a retargeting Adwords campaign on the Google Display Network can be a slam dunk. The best strategy is going to depend on what end result you’re going for—and where you’re targeting potential customers in the buying cycle.

How to set up a Google Adwords campaign

Alright, so now that we covered the basics of what Google Adwords is, let’s talk about how, exactly, to get started with the platform—and set up a Google adwords campaign.

First things first—before you can get started with Google Ads, you need a Google account. If you don’t already have a Google account or Gmail address, you’ll need to create one before you move forward with creating a campaign in Google AdWords.

Once your account is all set up, go to ads.google.com. Think of this Adwords landing page as Ground Zero for your AdWords management and paid advertising on Google; this is where you can focus on creating Google ads, adwords optimization, and analyzing adwords competition using Google Adwords.

Once you’re on the Adwords manager homepage, click “Campaigns” in the left sidebar. In the center of the page, click “New Campaign.” From there, you can choose what kind of campaign you want to move forward with (including search, display, shopping, and video) and whether the end goal for your campaign is sales, leads, or website traffic. Then, you can select how you plan to achieve those goals (so, for example, is success driving traffic to a landing page or booking phone calls?).

From there, you can choose whether you want to focus on Google Search or Google Display Network, the geographic location where you want to focus your Google ads (so, for example, in a specific city, state, or zip code), your ad language, your bidding strategy (so, for example, do you want your ads to be spread equally throughout the day or focused during a specific time period?), your budget, and the start and end dates of your campaign.

Choosing The Right Keywords with the Adwords Keyword Planner

Once the basic structure of your campaign is in place, it’s time to move onto the important part—choosing your keywords. Choosing the right campaign adwords is an absolute must if you want your campaign to succeed; good adwords keywords are what drive results—while the wrong adwords keywords can drain your budget so fast, it’ll make your head spin.

If you’re not sure what Adwords keyword to target, the Adwords Keyword Planner is an invaluable tool that can give you insights into how to use Google Adwords most effectively, the Adwords competition you’re facing in your industry, and the best keywords for your business and ultimate goals. This tool also acts as an Adwords estimator, giving you the average CPC for different keywords. This will give you an idea of how much you’ll need to bid for each keyword—and what kind of budget you’d need to successfully run an Adwords campaign for competitive keywords within your industry.

Using the keyword tool as a Google Adwords planner is a must if you want your ads to perform—and you have no reason not to use it, because guess what? The Adwords Keyword Planner is completely free.

Adwords Quality Score: What It Is And Why It’s Important

Choosing the right keywords is one of the key drivers for success with your Google adwords campaign. But there’s another key factor that you have to get right if you want your Google Ad Word campaigns to succeed—and that’s nailing a high Adwords Quality Score.

Google wants their searchers to have the best ad experience possible—and in order to do that, they want to make sure they’re showing highly relevant ads to whatever users are searching for. So, for example, you can’t bid on a keyword for graphic design and show an ad for a car dealership; that would be irrelevant to the user—a big no-no for Google.

When you create an ad on Google Adwords, Google evaluates it for relevancy and assigns it an Adwords Quality Score. Your Quality Score will determine how relevant you are to your keywords—and can have a huge impact on how much you pay per click on each of your ads.

When you write a Google ad, you need to ask yourself “how can I make my adwords campaigns more relevant to the audience I’m serving?” The more relevant your ads, the higher your Adwords Quality Score—and the more likely your ads will be shown (and shown at a low CPC!) to your target audience.

Why should you use Google Ad Words?

Ok, so we covered the basics of Adwords advertising on Google. But, now, the bigger question—why should you use Google AdWords?

AdWords is faster than traditional SEO. Traditional search engine optimisation requires a significantly higher time investment than SEO Adwords (or, in other words, ads on the Google Search Network). If you need results—and you need them fast—taking the PPC route will get you there much faster.

Google Adwords Marketing puts you in front of the right people at the right time. Part of being successful with any marketing campaign is connecting with the right audience at the right time—and Google Adwords is one of the most efficient ways to do that. With ads on the Google Search Network, you can serve targeted ad messaging to people who are actively searching for your products or services—and with the Google Display Network, you can continue retargeting people if they visit your website but don’t make a purchase. These two platforms offer opportunities to connect with your ideal customer at the right time in the buying cycle—which can seriously increase your conversions.

Marketing with Adwords allows you to set your own budget. You get to set your own budget with Google Adwords—and the more relevant you make your ads, the lower your CPC will be (and the further you’ll be able to stretch that budget).

Top Google Adwords tips

Ok, so marketing with Google Adwords is clearly a good idea for your business. But what are the top Google Adwords tips for finding success with the platform?

• Get your Adwords Quality score up. We mentioned this before, but it’s so important, we’ll mention it again—if you want to get the most out of your campaigns, you need a high Adwords Quality Score. Make sure your ads are relevant to the keywords you’re bidding on—and continue to optimize them to get the lowest CPC possible.
• Start small. If you’re new to Google Website Adwords, you don’t want to set a $10,000 budget straight out of the gate. Start small by testing out a few ads at a low budget. Optimize them until they’re performing well and then roll out a bigger budget. By keeping your costs low until you figure out how to optimize your ads, you can stretch your budget and spend your money when you know your ads will drive results.
• Find the keyword “sweet spot.” When choosing the keywords for your Google ads, you don’t want to go with something that’s affordable but doesn’t have any search volume. On the flip side, you don’t want to go with a keyword that a ton of people are searching for—but is going to cost you an insane amount of cash for every click. When it comes to keywords, the key to success is finding the “sweet spot”—keywords that have enough search volume to drive real results for your business, but not so much competition that the CPC completely drains your budget.
• Split test your ads. If you want your ads to perform at the highest level, you need to test them—and split testing (also known as A/B testing) is a great way to do it. Create an ad and then change one small detail, like the title or CTA. Then, run both versions of the ad and see which performs better. Once you know which ad connects with your audience, repeat the same process with another small detail—and so on and so forth until your ad is performing like crazy.
• Learn the ins and outs of successful Adwords campaigns. This how-to guide has covered the basics of Google Adwords—but there is so, so much more to know. If you want your Google Adwords campaign to drive serious results, you need to get to know the ins and outs of using Google adwords. Download this free report and learn the 12 insider trade secrets to double your sales and profits from PPC campaigns—and level up your Google Adwords knowledge (and results!) in the process.

Need Help with your Google Adwords Advertising? Get in Touch with King Kong Today

As mentioned, this article is just a brief response to the question “how does Google Adwords work?” And while the report definitely goes into the ins and outs of SEO google adwords and Google Adwords search, you still may feel like you need a little extra Adwords help. And if you do, King Kong has got you covered.

As a Google Adwords partner and part of the Google Partners Network, King Kong is one of the most successful Adwords companies in Australia. We focus on providing the highest level of Adwords help—and Adwords conversions—for our clients.

When you partner with King Kong, you have the opportunity to leverage decades of PPC experience in advertising Adwords to drive real results for your business. Our adwords services include:

• Keyword research
• Competitor research
• Ad development
• Ad optimisation
• Local search optimisation
• Dedicated ad campaign manager
• Monthly adwords reports

At King Kong, we’re focused on driving conversions through Adwords. We want to make sure that every ad campaign you manage through the Adwords platform not only drives sales, leads, and traffic to your website, but does so in a way that stretches your budget and gets the maximum result for the least ad spend. We’ll work with you through the entire process, from ideation to implementation—and our team is on hand to answer any questions you may have along the way.

Are you ready to take your Adwords strategy to the next level? Are you ready to harness the power of the Google Search Network and the Google Display Network to take your business to the next level? Are you ready to establish yourself and your business as the gold standard of how PPC can succeed within your industry? If so, get in touch with King Kong to schedule your free Google Adwords PPC consultation today.