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How to Use Your Blog to Promote Your Products and Services

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blog-promotion

Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?

While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.

First, it is important to understand the role of the blog.

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UnGagged 2015: The “UnConvention”

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ungagged-seo-conference

Do you frequent the convention scene?

When you first start out in the digital marketing space conventions can truly become your best friend. They are a great way to network, find out what others are doing and they help you to keep abreast of the latest trends and forecasts. This is especially important for Australian’s because digital marketing is always changing and evolving and often countries like the US and Europe are leaders in these fields.

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7 Tools of Persuasion That Are Proven to Work

By | Copywriting, Uncategorized | No Comments

Wolf

We are surrounded by persuasion all day.

The average adult is exposed to around 300 different forms of advertising on a daily basis. If you live in the city, this number is more like 5000.

Even though we are exposed to all of this advertising every day, for the most part our brain tunes it out and we notice less than half of it.

Because of this, psychologists and marketers alike have been coming up with tools and strategies to help their ads stand out from the crowd. They do this by persuading consumers using imagery, language, social conditioning and more.

There is a lot of competition out there and if you want your customers to make that purchase quickly and without regret, here are 7 tools of persuasion that have been proven to work for both brick-and-mortar and online businesses:

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What Does Your Shipping Package Say About Your Brand?

By | Ecommerce, Growth Hacking, Uncategorized | No Comments

Ecommerce-branded-packaging

When you are running a product based business often it really comes down to the finer details in order to stay competitive and relevant.

We talk a lot about building a great website, how to market your products and so on, but what about how to package them?

Your shipping packaging will be the first thing your customers see, why not make it something exciting? Why not make them feel that they have purchased something special?

First impressions count, so use your packaging as an opportunity to squeeze every last chance to make a connection with your customer. (But of course, don’t forget to also ensure that your packaging is safe and secure so your products arrive in perfect condition.)

Here are 5 ways you can update your shipping packaging to resonate with your brand:

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7 Critical SEO Errors of E-commerce Websites

By | Ecommerce, Magento, SEO, Uncategorized | No Comments

Listing hundreds of products on an e-commerce website in the hopes of scoring Google search engine love is a common mistake made by many online marketers. It is a much different process to optimise your sales pages than it is to optimise your blog or 5-page website. It is much harder to create product feature pages with proper SEO (Search Engine Optimisation) because many times products are being posted, removed, or changed out. This can leave Google in a quandary about how to rate such temporary postings. Read More

What Is A Good Conversion Rate?

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Conversion-Rate

As online marketers, we often hear our clients ask: “Is my conversation rate good or bad?” While the question itself is rather simple, the fact is that a lot goes into determining a good conversion rate. There are six basic elements that make up a good conversion rate. They are: Read More

Using The Google Traffic Estimator

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google

Using Google AdWords, or any competitor’s Pay Per Click platform, means you are trying to focus your advertising dollars on targeted traffic where they need to go. It means you are thinking more about keywords and keyword phrases, and their proper incorporation, in your landing pages, web content and all other copy used to attract the attention you want.

It also means you must make yourself aware of how many times those keywords and phrases will most likely be looked at and clicked on. In other words, when you need organically targeted Google Traffic, Using The Google Traffic Estimator is necessary in making the choices you need to make about those words and phrases. Read More

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