Category

Technical Issues

Why Understanding Your Audience Using Google Analytics Is A Must

By | Growth Hacking, Technical Issues | No Comments

Analytics

Do you understand your audience?

When it comes to running a successful business understanding your audience is the most crucial component. Without being able to understand who is visiting your webpage and purchasing your products there is no way you can possibly grow or leverage your company.

The good news is that there is a simple tool that you can use to help you understand your audience better – Google Analytics.

Read More

What Startups Need to Know About Online Security

By | Technical Issues | No Comments

Security

When you are first starting out with your online business it can be easy to forget about security- “I am such a small company, who would want to hack me?”….But eventually, this line of thinking may come back to haunt you.

Hacking is a fact of life, in fact over 44 percent of businesses surveyed from the National Small Business Association, reported being hacked. These hacks averaged a cost of around $8,700 each.

Read More

How to Track Click Conversions in Google Analytics

By | Technical Issues | No Comments

analytics-600

If you would like to track the clicks of a phone icon, phone number, link to an external site, or any link for that matter – you can easily do that by adding a couple of lines of code to your site. This way you can even split test two different coloured buttons on the site and see which works well for you page.

If you would like to set a particular event as a goal, that can then be that event can be set up as a goal in Google Analytics.

This post will tell you how to do both. Read More

How to insert facebook ad conversion code into individual wordpress page

By | Technical Issues | No Comments

If you are running any Facebook marketing, you sure would want to track the conversions. The Facebook script needs to go between the <head></head> tags of your wordpress website. So if you add it on the header.php file, it will appear on all pages. The easiest solution is to add a conditional if statement and then follow it by the code so it appears only on the page you would want it to. Read More

All Rights Reserved King Kong