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Instagram Vs. Snapchat Stories: Which One is More Effective for Marketers?

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Instagram recently released its own version of “stories” a feature that was once exclusive to the social app, Snapchat.

Instagram stories, like Snapchat stories, allow users to share multiple photos and videos in a slideshow or “story” format. The story lasts only 24 hours and is deleted after this time frame.

Even though both the “story” platforms are extremely similar, Snapchat stories have dipped between 15 to 40 percent since Instagram stories launched.

This is definitely a big blow for Snapchat, which is currently one of the top social media platforms that are not owned by Facebook.

While Snapchat stories dropped drastically, Instagram stories have been doing extremely well.

In fact, influencers on Instagram report that their engagement rates are 3-5 times higher on Instagram stories as compared to Snapchat stories.

In just 6 months, Instagram stories also reached 150 million daily users, which is only slightly under Snapchat, and this number is continuing to rise.

Many people have stated that the emergence of Instagram stories has caused the imminent death of Snapchat and that the social media app is going to struggle in the future.

While it remains to be seen what the future of Snapchat holds, the platform is still used by many, particularly in a younger demographic.

But, is it worth marketing on Snapchat or Instagram?

With so many different social platforms emerging, there is only so much content that can be created and shared, which is why choosing the most effective social platforms is so important.

As a business or marketer, it may be important to work out which platform is more effective and will yield the highest return of investment.

One way to determine this is to see how users are interacting with the platform. While Instagram is definitely yielding higher engagement rates, it is interesting to note that many users are simply browsing.

On Snapchat however, users are more likely to create content and spend an average of 15 minutes more on the app than compared to Instagram.

It is also interesting to note that Snapchat is more popular with those aged 18 to 24, and 60 percent of their users are under the age of 25. Snapchat is also predominantly used by females.

It has also been discovered that brands that have a strong personality and marketing message tend to perform well on Snapchat.

This is because the platform itself is extremely creative and quirky. It also has a spontaneous feel and is a great way to showcase the personality of your brand.

Instagram by contrast, attracts an older audience and majority of users are aged 18 to 29. An additional 33 percent of users are also aged 30 to 49.

Content on Instagram is also more stylised, which means that it is great for showcasing products, and professional looking images.

Instagram stories has also been considered easier to use, which is why it is currently appealing to marketers and business owners.

The bottom line when it comes to working out whether Instagram or Snapchat is the better fit for your business is understanding your customers.

Neither platform is better or worse than the other, they all just offer something different.

How to Get 9,000 Genuine Instagram Followers Every Month

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Instagram is one of the most rapidly growing social media platforms around and can help to deliver waves of traffic to your website or landing page.

The platform is so powerful that some of the brands we work with are finding that at least 50 percent of their overall traffic is coming straight from Instagram.

No matter what type of business you run, whether you are in e-commerce, an artist, an entrepreneur, a B2B or SaaS, Instagram is the place to be.

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How to Grow Your Brand Using Twitter

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The new president-elect of the United States, Donald Trump has pinned his Twitter following as one of the main reasons he won the election.

Donald Trump has over 15 million Twitter followers and there is no doubt that social media helped him to win one of the most powerful positions in the world.

But politics aside, how can you use the power of Twitter to grow your brand?

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How to Create Viral Video Ads on YouTube

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YouTube has over one billion users and is growing by the second, however only 9 percent of small businesses take advantage of it.

There are so many benefits to building a presence on YouTube. Here are just some of them:

  • YouTube reaches more 18-49 year olds than any cable network in the United States
  • YouTube has local versions in  more than 88 countries
  • Youtube is available in over 76 different languages, covering 95 percent of the internet’s population
  • The average time a user spends on YouTube is 40 minutes on mobile devices

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How to Use Instagram’s Latest Feature- Instagram Stories

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Instagram is one of the leading social networks around and has helped businesses to boost their engagement rates, increase their reach, make sales and build profits.

Just a few days ago as the calendar flipped over to August 2016,  Instagram unveiled a new feature called Instagram Stories.

Instagram Stories allows you to capture real-time images and videos and share them as a “story” for just 24 hours.

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