The Latest SEO Trends for 2016-2017

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Before we know it 2016 will be gone and 2017 will be here.

In fact, many businesses have already started the countdown to Christmas, which is often one of the highest spending seasons for many brands.

In digital marketing, keeping ahead of the trends is especially important. If you are starting to put strategies into place for the coming months or even for 2017, it is definitely going to be helpful to have some idea of the latest search engine optimisation (SEO) trends.

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How to Find the Perfect Keywords

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Mirror, mirror on the wall, which keywords are the fairest of them all?

Even though it would be fun, the good news is that you don’t need a magic mirror to tell you which keywords your customers (and potential customers) are using.

In fact, you can easily and quickly determine which keywords would be most effective for your marketing campaign using a few tried and true tricks.

These tricks have helped King Kong customers to rank on Google in just 90 days. Part of this success is due to the fact that we employ a wide variety of tactics, but one thing that we definitely don’t ignore is keywords. Read More

What to Expect from Google’s Penguin 4.0 Update

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Google’s algorithm, Penguin is likely to be updated by the end of the year according to industry experts.

Gary Illyes, a Google Webmaster Trends Analysis has confirmed that Google’s new algorithm, Penguin 4.0 is to be released by either November or December of this year.

Penguin was first released back in April of 2012 and drastically changed the way marketing was done online. In fact, Penguin changed the entire landscape of SEO and forced marketers to learn a whole new way of promoting online.

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How to Use Blog Comments to Boost Your Business

By | Growth Hacking, SEO | No Comments


Can commenting on other people’s blogs be an amazingly effective marketing strategy?

Many years ago, commenting on blogs was a great way to build links and increase your search ranking, nowadays however, posting a link on a blog doesn’t give as much traction as it used to. In fact, this practice is bound to get you labelled as a spammer and maybe even get you blacklisted on certain sites.

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Competing With Amazon, Can It Be Done?

By | Ecommerce, Growth Hacking, SEO | No Comments


Amazon is one of the biggest e-commerce stores in the world and dominates most of the marketplace.

In fact, for the last twenty years, very few e-commerce stores have been able to compete with Amazon and those that did were quickly acquired by the giant online retailer.

These companies included Zappos and Diapers, who have both stated at different times that their decision to merge with Amazon was a- “if you can’t beat them, join them” decision.

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