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Magento

11 Conversion Secrets from the Biggest Online Retailers

By | Conversions Rate Optimisation, Ecommerce, Growth Hacking, Magento | No Comments

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When you are running a big, multi-million dollar e-commerce store it is very easy to allocate huge chunks of the budget into studying ways to increase conversions however, whether your business is big or small, you don’t have to sacrifice the same type of investment. There are ways to learn what the others spend millions to discover, and it is through watching the subtle trends and processes of the biggest e-commerce stores in the world. Here are 11 conversion secrets taken from the biggest online retailers:

1. Customer Confidence

Customers who are not confident about your brand, service or product do not typically complete a purchase. The most common fears from customers are:

  • Not receiving what they are promised
  • Being ripped off
  • Having their personal information compromised

Kogan, an online retailer that generates 250 million plus in online sales discovered that they could appease customers concerns by displaying their terms of service very clearly during the shopping process.

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7 Critical SEO Errors of E-commerce Websites

By | Ecommerce, Magento, SEO, Uncategorized | No Comments

Listing hundreds of products on an e-commerce website in the hopes of scoring Google search engine love is a common mistake made by many online marketers. It is a much different process to optimise your sales pages than it is to optimise your blog or 5-page website. It is much harder to create product feature pages with proper SEO (Search Engine Optimisation) because many times products are being posted, removed, or changed out. This can leave Google in a quandary about how to rate such temporary postings. Read More

How to Increase Your Ecommerce Sales

By | Ecommerce, Magento | No Comments

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One of the most popular marketing models out there is the “Power Parthenon” model created by Jay Abraham, a multi-billion dollar marketing expert. The strategy works because it is simple: Use multiple income streams to diversify and strengthen your online sales. Even though some would say this is just common sense, many online businesses still only use one channel to drive sales. They miss the benefits of having more than one channel. When you have more than one income stream activated, you benefit by getting access to new pools of potential customers, even as you buffer your business from unexpected blips and changes in any single income stream. Read More

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