When you are running a big, multi-million dollar e-commerce store it is very easy to allocate huge chunks of the budget into studying ways to increase conversions however, whether your business is big or small, you don’t have to sacrifice the same type of investment. There are ways to learn what the others spend millions to discover, and it is through watching the subtle trends and processes of the biggest e-commerce stores in the world. Here are 11 conversion secrets taken from the biggest online retailers:
1. Customer Confidence
Customers who are not confident about your brand, service or product do not typically complete a purchase. The most common fears from customers are:
- Not receiving what they are promised
- Being ripped off
- Having their personal information compromised
Kogan, an online retailer that generates 250 million plus in online sales discovered that they could appease customers concerns by displaying their terms of service very clearly during the shopping process.