Conversions Rate Optimisation

The Top 5 PPC Campaign Pitfalls And How to Avoid Them

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PPC campaigns are the bread and butter for most businesses.

While generating organic traffic and plumping up your social media are all great strategies, sometimes paid PPC campaigns are enough to send your business into overdrive.

So many brands however, have no idea what they are doing when it comes to running effective and efficient PPC campaigns.

In fact, out of the biggest mistakes we see businesses make, PPC campaigns are often number one.

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10 Ways to Turn Browsing Visitors into Paying Customers

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There is a very good chance that only a small percent of customers that stumble across your landing page are actually interested in buying your products or services.

Depending on where you are getting your traffic from and the quality of your landing pages, sometimes this traffic can be close to well, 0%.

In fact, it is very rare that a customer visiting your page is going to be in “ready to buy mode.”

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15 Website Design Mistakes That Are Destroying Your Business

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You analytics may give you a good indication as to how people are reacting and responding to your site, but what about those visitors who leave as quickly as they came?

Visitors who leave your site in under a few minutes are difficult to track. Who knows what turned them off? Who knows if it was even anything to do with your website?

One way that you can determine how long people are spending on your site is to look at your bounce rate.

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Conversion Rate Optimisation Best Practices that Will Make You an Expert

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You may know how to build beautiful webpages, you may even know how to drive traffic to those pages, but do you know how to convert that traffic into something of value?

You may have a website that receives 1 million hits per second, but if those hits are not taking the journey through your sales funnel and resulting in profits for your business, your hits are not so impressive after all.

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Why Your Site Needs An Exit Intent Popup

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Exit Intent Popups have been steadily growing in the world of online marketing. You have probably seen one yourself while browsing your favourite website or e-commerce store.

An Exit Intent Popup basically “pops up” when a user attempts to leave a web page. The copy on the popup then tries to convince the reader to leave their email or continue what they were doing, such as making a purchase.

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How to Use Social Proof to Increase Conversions

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Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.”

In other words, Social Proof is the way in which people copy each others actions assuming they are doing the right thing. Almost like a “monkey see, monkey do” type situation where people will follow the masses because they¬†must know what they are doing.

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7 Lead Nurturing Strategies That Actually Work

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In order to dominate your marketplace and secure new customers to your brand you have to adopt a killer marketing strategy.

There are hundreds if not thousands of ways to develop a killer marketing strategy, however there are two main approaches that are usually taken. This includes-

1. Creating a powerful, attention grabbing idea that can be risky, expensive and have consequences, but leads to immediate and sometimes viral results.

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