Business

A happy employee is a productive employee and time and time again, science has proven this.

Research has found that when your employees are happy, it can help to boost their productivity by 12 percent. This may not seem like much, but over time this can lead to huge results for your business.

Happy employees are also more likely to stick around longer and are likely to cost you less in the long run, which is why creating happiness in the workplace is vital for your business.

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Influencer marketing is continuing to be one of the most effective marketing strategies of 2017 and it shows no sign of slowing down.

Research is also showing that influencer marketing is growing at a more rapid pace than digital ads and eventually, it could be the most popular way of marketing products and services.

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Over the years statistics have shown that 70 percent of companies find that it is cheaper to retain an existing customer rather than acquire a new one.

Further studies also show that finding a new customer can be five times more expensive than simply retaining an existing one. This just goes to show how important it is to retain your customers once you have found them.

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Is snail mail marketing dead or is there some merit to sending your consumers direct marketing material?

70 percent of people state that they receive too many emails, which has some marketers questioning whether or not they should return to the good old days of snail mail.

Approximately 13.8 billion letters are sent every year however, in comparison over 74 trillion emails are sent every year.

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Wouldn’t it be great if you could boost your sales without spending a cent more on your marketing efforts?

In this article we are going to share with you three proven ways to boost your sales without spending anymore on marketing.

Ready? Let’s get started.

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The holiday season is the busiest spending time for most consumers, which means that your business needs to be ready. This is especially true if you operate a B2C or an e-commerce site.

B2B’s should also not exclude themselves from this equation as there are plenty of opportunities for B2B brands to also get ahead at this time of year.

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One of the main keys to success is productivity.

When you are productive it allows you to get more done, which then allows you to maximise the growth of your business, which then allows you to make more money.

Productivity is about spending more time on the things that are going to make your business thrive and less time on things that are distracting or offer no value.

Many entrepreneurs get caught up in the chaos and distractions of the day leaving no time to even think about growth or stepping outside of the box.

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As Millennials and Generation Z start becoming the leading consumers, their habits are going to change the way that businesses market, promote and sell their products.

While Millennials are already having huge effects on many industries, things are only just starting to heat up as Generation Z gets older.

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In order to survive in this competitive marketplace, having a personal brand is just as important as having a brand.

By building your personal brand and your company at the same time, it can help to increase sales and get your name out there as a leader in your industry.

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Want more customers?

Before you go out on a rampage finding new customers, it is important to nurture and care for the customers that you already have. Why is this important?

By nurturing your existing customers and strengthening those relationships, you can naturally create more revenue, more referrals and higher profits.

In fact, by building upon the customers you already have it can naturally and organically help you to bring in more customers.

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