Wouldn’t it be great if you could boost your sales without spending a cent more on your marketing efforts?
In this article we are going to share with you three proven ways to boost your sales without spending anymore on marketing.
Ready? Let’s get started.
Step 1: Optimse your Social Media Platforms and Presence
Social media is a fantastic tool for any brand and is a great and cost effective way to promote your products, services and brand mission.
There are many social platforms out there that are all free to use and can reach billions of people every single day.
Most social platforms like Facebook, Instagram and Twitter also offer affordable options for those looking to run paid advertising. From just a $1 per day, you can run a Facebook ad and have it seen by thousands and thousands of people.
As you can see from this alone, it is definitely worth exploring all that social media has to offer.
Social media platforms also allow you to build brand awareness. In fact, showcasing your products and services is good, but what is even more effective is showcasing the “personal” side of your brand.
This involves doing things like sharing a “behind the scenes” look at your brand, sharing stories and so on. In fact, the more relatable and personable you can be on social media, the better.
Social media can also be used to maintain contact with your customers and can be used to ask questions, get testimonials and even run competitions.
The sky is really the limit when it comes to using social media to market your brand, and the best news is that it is extremely cost effective.
Step 2: Leverage your Data
If you have run ad campaigns and marketing promotions in the past chances are you have a lot of data.
Even tracking your website data on a program like Google Analytics, can provide keen insight into your customer’s behaviour.
By paying attention to this data and observing the statistics, it can help you to save time and money.
In fact, Google Analytics is free to install and can provide you a lot of valuable information that you can use to better market your products and services. Tracking metrics in Google Analytics also allows you to understand your customers and what is going to speak to them.
Aside from diligently paying attention to the metrics you collect, another great and cost effective way to gain data is to run surveys.
There are many programs out there that offer free surveys which you can send out in order to get feedback.
All of this data will help you to deliver better products and services to all of your customers.
Step 3: Focus on Retention Rather than Acquisition
Retaining your customers is not only easier than acquiring new ones but it is also more cost effective.
Existing customers are a lot easier to market to and studies show that they are also more likely to purchase more and spend more with your company. In fact, research shows that existing customers are responsible for 40 percent of a business’s revenue.
Instead of focusing your efforts on acquiring new customers, perhaps turn your attention to retaining your existing customers first.
There you have it, three easy and cost effective ways that you can save money while boosting your sales.