Online Marketing, Growth Hacking, SEO & Conversion Blog

How to Write Blog Posts That Always Get Shared

By | Copywriting, Growth Hacking | No Comments

There is nothing more satisfying than seeing your blog posts shared hundreds, thousands or even hundreds of thousands of times across social media.

While this may seem like nothing more than a pipe dream, imagine if there was a way that you could get your blog posts shared by all your readers every single time, or at least most of the time?

Having your blog posts shared by your readers is one of the best ways to find new leads, score customers and build up the reputation of your brand.

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Keep Customers Coming Back Using Mobile Marketing

By | Business | No Comments

Over the years statistics have shown that 70 percent of companies find that it is cheaper to retain an existing customer rather than acquire a new one.

Further studies also show that finding a new customer can be five times more expensive than simply retaining an existing one. This just goes to show how important it is to retain your customers once you have found them.

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Snail Mail Marketing: Should You Even Bother?

By | Food for thought | No Comments

Is snail mail marketing dead or is there some merit to sending your consumers direct marketing material?

70 percent of people state that they receive too many emails, which has some marketers questioning whether or not they should return to the good old days of snail mail.

Approximately 13.8 billion letters are sent every year however, in comparison over 74 trillion emails are sent every year.

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Instagram Vs. Snapchat Stories: Which One is More Effective for Marketers?

By | Social Media | No Comments

Instagram recently released its own version of “stories” a feature that was once exclusive to the social app, Snapchat.

Instagram stories, like Snapchat stories, allow users to share multiple photos and videos in a slideshow or “story” format. The story lasts only 24 hours and is deleted after this time frame.

Even though both the “story” platforms are extremely similar, Snapchat stories have dipped between 15 to 40 percent since Instagram stories launched.

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8 Things You Need to Know When it Comes to Picking Website Colours

By | Conversions Rate Optimisation | No Comments

Choosing colours for your website is so much more than just aesthetics. Colours carry rich psychological triggers that can actually influence your customers purchasing decisions.

In fact, colours are so crucial when it comes to the buying decisions of your customers. One study even found that 85 percent of shoppers place colour as the primary reason for why they buy a particular product.

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